HighLevel Pricing: Starter vs Unlimited vs Agency Pro
HighLevel currently lists three core monthly plans at $97, $297 and $497, plus an Enterprise option. The right tier mostly depends on client-account scale and whether you need SaaS Mode or advanced rebilling.
Current plan comparison
| Plan | Current monthly price | Sub-accounts | Best fit |
|---|---|---|---|
| Starter | $97 | 3 | Solo marketers / smaller operations |
| Unlimited | $297 | Unlimited | Growing agencies |
| Agency Pro | $497 | Unlimited | Agencies using SaaS Mode / advanced rebilling |
Starter: $97/month
Starter includes three sub-accounts, unlimited contacts, unlimited users, support and core features. It is the cleanest entry point when three client/location accounts are enough.
Unlimited: $297/month
Unlimited adds unlimited sub-accounts, phone/email rebilling without markup and basic API access. This is the natural step up for agencies adding clients.
Agency Pro: $497/month
Agency Pro adds SaaS Mode, automated sub-account creation, phone/email rebilling with markup, user/agent reporting and advanced API access. Read our SaaS Mode guide before paying for the upgrade solely for that capability.
AI and other add-ons
HighLevel currently lists AI Employee Growth at $50/month per enabled location and AI Employee Unlimited at $97/month per enabled location. Phone-system charges remain separate from Voice AI plan coverage. See our AI Employee guide.
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Sources & methodology
We prioritize current vendor documentation for product facts and separate those facts from our buyer-focused analysis. Core references include HighLevel’s official pricing, support documentation and affiliate program policies.